Re: Licensing agent?

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Posted by Karen Lyons on October 05, 2000 at 09:56:49:

In Reply to: Re: Licensing agent? posted by John Iverson on September 22, 2000 at 08:04:58:

Dear Cindy,
I've worked with the toy industry for about twenty years. I think it's best to contact the companies you might consider, directly. It's a "longshot" no matter how you do it, but at least you won't be paying a large fee or giving up rights to several different groups. (The one exception is if you have a connection with a top level broker who is known in the industry.) Most larger companies receive one to two thousands proposals per year!! A Mattel or Hasbro would probably take on only 2-4 from that group and even then, you might not see income for a year, if ever. It's tough. People do it because if it hits it's worth a lot of money!! Your presentation MUST be very professional and you should have "mock-ups" of any product ideas you have. Don't worry about doing your own presentation. Most companies have told me they like to talk directly to the artist. If they won't see you directly, they'll usually give you a list of brokers that they deal with. Then you can contact the brokers and decide which one you can work with. He/she will then submit your ideas.

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