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Posted by Luann Udell on July 12, 2000 at 19:58:05:

In Reply to: Re: To Grow or Not to Grow? posted by M.R. Daniels on July 12, 2000 at 19:39:01:

I just read your follow-up, and a Big Lightbulb went off. I don't know why I didn't think of this first.... Actually, it's when you said that it really didn't matter to you which business model you follow, you're happy with both. You just have too many orders, way too many orders. Well, the first business advice I was ever given was: If you have more work lined up than you can complete in 3 months (or six months, or whatever), then RAISE YOUR PRICES. There are several well-circulated stories in this area about craftspeople who were in the same situation you're in--up to their necks in orders, and no way to sanely keep up. The question to them was, "What would happen if you doubled your prices?" "Why," they exclaimed, "I'd lose half my customers!!" Silence....and then dawning awareness. Half the work for the same amount of money. It sounds to me like you might be in the same boat. It's time raise your wholesale prices. Ideally, the number of customers you lose should be offset by the increased profit. And it doesn't sound like you are short on customers! :^)

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