Re: Craft festivals

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Posted by Luann Udell on October 19, 2003 at 11:03:49:

In Reply to: Re: Craft festivals posted by Kathy on September 18, 2003 at 18:48:45:

Are your beeswax candles colored or natural beeswax colored? If the latter, then you might want to consider a different color scheme than golds and browns, as the candles will be lost in the backdrop. Perhaps a soft periwinkle blue would work better?

As far as the quilts and eyelet lace theme, so many country craft booths use this kind of decorating theme that it may be hard to make it look fresh.

There's also a tendency, when putting together our first booth, to "overaccessorize" with cool props and drapings, but it can overwhelm the product you're selling. You don't want any doubt that it's candles you're selling, not quilts and fiber work.

Also, except for maybe a small bouquet of sunflowers, I don't think you need sunflowers and crows to indicate your work is country-themed. Your candles do that for you. Plus, you may attract a non-country crowd at some of the less-themed shows if your booth doesn't scream "country"--candles are appropriate for traditional and contemporary settings, too! :^)

You might try keeping your booth design less cluttered visually, and keep the interest focused on the candles, especially the strung-paired sets. I think the most visually appealing candle display is one that shows lots of candles hanging in rows on a wall, arranged beautifully by color and length.

I used to have a wall-sized expanding peg rack I hung hanks of yarn on, and it never failed to generate oooh's and aaaahs' from those who saw it. I think you could use something like this against your back & side walls, keeping them protected from sunlight, and keep small numbers in front where customers can see, touch and smell them close up. The added advantage is that it would be easy to transport folded up, easy to hang on a back wall, and the wood is a nice "country" feel without going overboard into cutesy.

If you are making candles at the shows, that will draw people to your booth. The added visual excitement of an abundance of candles, soft colors, the wonderful smell of beeswax, and great sales skills should get you off to a great start!

hth, and good luck,

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