Re: Cyber-selling


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Posted by Luann Udell on April 21, 2003 at 14:39:59:

In Reply to: Cyber-selling posted by John on April 03, 2003 at 17:05:01:

: And there's another rant I've posted in the FAQS on marketing your artwork online.

: Again, comments would be appreciated.

Hey John,
Nice overview of web site stuff. As usual, you outdo yourself with your FAQs. A few small suggestions:

I know this is a "duh" moment, but I went to the message board FAQ first. I knew better, but... It *is* a wee bit confusing. Maybe this local FAQ could be called "message board FAQ"...?

One suggestion under your paragraph on on-line arts & crafts malls: One way to determine if they are appropriate for your work is to 1) search the site and check out who's already there. Is the work displayed compatible with yours? Is it the same quality? You can gain by "outshining" the others, but you can also look like you don't know where your work belongs. 2) Be sure to check in with other artisans who are listed on the site--ask how they're doing, what kind of success they're having, etc. But also ask for contact info for artists who have let their contract lapse. You can find out interesting feedback from their experiences. Did they leave because of poor sales? (One would assume...) But to what do they attribute that? Were they prepared with support materials like catalogs, etc.? Was their work not a good fit? Were they unhappy with the customer service? And be sure to ask lots of questions from the on-line service. How long of a commitment do they ask for? What is their refund policy (if any) if you get no responses? Also, consider the side benefits of such services. For example, Wholesalecrafts.com offers some super deals on co-op advertising and co-op mailings to their artist subscribers.

Keep up the good work, John, your FAQs are worth their weight in gold!
Luann


An excellent overview on the way artist web sites will affect our wholesale accounts. I would add one recommendation. If you the artist treasure your wholesale accounts, then don't undercut your wholesale account's prices on your web site.





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