Re: Art/Craft Show Sales and Marketing 101

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Posted by George Bruno on February 25, 2003 at 06:04:37:

In Reply to: Re: Art/Craft Show Sales and Marketing 101 posted by Sherrill on February 24, 2003 at 16:05:19:

: Congratulations on your new blessing! What fun! No wonder you hadn't shaved....

: Further to your subject matter, I am taking it all in with enthusiasm. Already I am doing much of what one should do. On my feet 99% of the time during show hours; making eye contact, smiling, greeting.... You've given great food for thought beyond the basics.

: I don't usually say Thank You unless someone is making a purchase or has otherwise given me something. In response to a compliment to my work, I might say, "I'm glad you enjoy it," or something similar. Makes me stay on my mental toes so that dialog doesn't become rote.

: Since many of my pieces have a story within them, I can often engage a person by sharing the story inherent in that piece. That usually draws other people -- they love stories!

: BTW, briefly, I design and create distinctive beaded art and beaded jewelry. Midrange to high-end.

: Question: My display cases are oak-encased glass on solid oak cabinets. (Lid raises up to about 45-degrees, open to back, glass towards customer.) The interior of the cases currently have velvet bases, a different vibrant color in each case. In one of your posts you mentioned a WOW factor in a person's booth. What can one use as a backdrop for jewelry that doesn't compete but makes the passer-by take a second look past the oh-it's-beaded-stuff cursory glance?

: I have had photos enlarged of my more dramatic pieces and those hang at the back or side of my booth. What do you think about having a backdrop in panels of different colors? For instance, somethink like drapery sheers, 1st is blue, 2nd purple, 3rd green, 4th black, etc. etc. Really, I'd love to do purple crushed velvet but wouldn't that be too dark and absorb all of the light? What say ye?

: Looking forward to hearing more from you on this adventure of marketing. Thank you for your inputs and advice.

: Wherever you go take joy!
: Blessings, Sherrill

Hi, I'm a big bead fan. My wife is a "bead person" and my Santa Fe sisterin law is a beader. The bead world is truly a subculture to itself and a fun one at that.
I like the concept of different color backdrops in different cases. You are right about crushed velvet absorbing the light. It's too bad because it is so beautiful. But here is a possibility. I have an upholstery friend I consulted with and there is a fabric (I forget the name but you'll know what I am talking about) that has, for lack of a better term, a "tone-on-tone" appearance. The "raised" tone has a sheen to it and reflects the light nicely. This is the element that makes you notice it. Local upholstery shops are places that most people would never think of going to to look for display fabrics. The upholsterer deals with fabrics and is knowledgable of every nuance of fabric. They will speak your language and know exactly what you want. They may give you some scraps to experiment with. They will have swatch books to page through and the fabric will jump out at you when you see it. If you think about it, upholsterers and furniture people are really fabric experts. They will have some good input for you. I hope this helps. Maybe John Iverson has some ideas too. Also, find other bead sites or artists that you respect and are successful, see what they do, and copy their technique.
Do you have a website? I'd like to see your work.
TTYS, George

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