Re: Marketing tips

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Posted by Sherrill on February 09, 2003 at 10:20:23:

In Reply to: Marketing tips posted by George Bruno on January 27, 2003 at 12:49:05:

Hello, George!

I've thought about your question for several days and your later post triggered what I really believe works.

As I design and create distinctive beadwork, both jewelry and beaded art, each piece has a story. Whether it is the storyline that is inherent in the piece, or what I was thinking as the piece was made. Telling that "story" to interested persons brings them into the "romance" of the piece. And who doesn't love a storyteller?

Furthermore, if appropriate, I tell him/her, that each piece is designed for one person only. (I truly believe this, it's not a sales line.) Though I do not know who that person is at that moment of creation, we will both know it when he/she and I meet and view the work. The spark in their eyes, the resultant purchase of the work, brings joy to both parties and my artistic journey is complete.

Beware of telling a story just 'cuz. If I did not truly have the artistic vision, folks would know it. A false story line will stand out like the lie that it is. I don't tell the stories to just anyone who walks by my booth. It's intangible, but I can usually sense when it is time to embark on the story's journey as well as to when it is prudent to be quiet.

Thank you for your thought-provoking question.

Wherever you go take joy!
Blessings, Sherrill

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