Really Good Marketing Idea


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Posted by George Bruno on February 07, 2003 at 09:50:37:

Fellow artisans and craftspeople,
Here is an effective method of marketing your work. Remember, Facts tell, stories $ell. What's your story? Make your story part of your marketing. One of the hottest tenors in the world was a NYPD officer who "discovered" he could sing. This information is now in his "story" and a big part of his marketing. The classic marketing advice applies; "The more you share, the more they care". It is actually your responsibility to CONTINUALLY educate your customers and potential customers about your product, what you do, and who you are. The key is CONTINUALLY. You want people to feel like they know you and you are their friend. People buy from friends more easily than from strangers.


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