Re: wholsale vs retail pricing

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Posted by John on November 11, 2002 at 06:16:33:

In Reply to: wholsale vs retail pricing posted by sylvana on November 10, 2002 at 16:31:02:

You're right -- it doesn't look good for them to be undercutting their retailers, and it doesn't matter what the venue is: website, retail shows, etc.

That *good* wholesale market of theirs is going to dry up as the retailers learn of this.

Relationships with galleries should be an open, honest two-way street. Retailers EARN their markup in many, many ways -- from providing the sales venue, hiring competent help and promoting you to dealing with shoplifting. All this so you can stay in the studio and make art.

My experience has been that if one doesn't AT LEAST keystone the work for retail, then there won't be any galleries willing to promote that work to their customers.

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