wholsale vs retail pricing


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Posted by sylvana on November 10, 2002 at 16:31:02:

i have a question in regards to pricing. i have been looking at all sorts of wholesale pricing and then peoples retail prices. generally i have seen and heard that the mark-up is usually 100 to 150 percent over wholesale. i have recently seen some pricing that is say 15 dollars wholesale and the retail on that person's website is 20 dollars. if they have a good wholesale market they are making out pretty good so i am confused as to this method of pricing. they are making 5 dollars more on each item whey sell wholesale then most artists, so if the retailer who sees this then sells for 30 that does not look good for them. please help??????


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