Posted by Elaine on January 30, 2002 at 05:05:03:
In Reply to: advertising posted by Deb Enos on January 29, 2002 at 15:47:49:
: Question: How important is it to the growth of your business to advertise in magazines and other display media
I have been in business for 11 years and last year was my first attempt at advertising in a magazine. It is a beautiful magazine given to all the guests at our local resorts and many take it home. It has not been worth the expense so far but will give it one more year and see if it draws people to my shop. I don't know the size of your business but I find the prices to be very high for small businesses. It depends on two things: do you have a shop you want to draw customers to or do you do mail orders only or both? Hope this helps a little.