Re: Planning an Open Studio event

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Posted by John on August 29, 2001 at 09:43:25:

In Reply to: Planning an Open Studio event posted by Luann Udell on August 28, 2001 at 17:01:37:

Hi Luann,

A couple of comments. Why end October, and not early December? Have you tourists in town for the Pumpkin Fest or to see the foliage then? What makes end October a buying experience time?

I would be inclined to buy a small display ad in the local paper (preferably the free weekly one that every community has) with a 10 per cent discount coupon attached. The 10% goes for your mailers, too. Any greater discounts, such as for multiple purchases, should be handled as an *ad hoc* kinda thing. Also, you should make it clear that they have to bring the ad or post card with them to receive the discount. Still, most of them won't.

Beverages? Get them liquored up! There's a reason the art galleries serve wine and cheese at their openings, and it's not just that they're good guys! Liquor loosens up a lot of things, including purse strings.

Oh, and it might help attendance if you could invite a couple of your fellow artists to have space in your studio for the event. Folks who wouldn't come just to see a jewler's work, might come to see a range of work....

Gift wrapping won't help you sell a single thing, and will tie you up when you ought to be selling or watching out for the occasional petty thief. Don't worry too much about security, but do expect a little inventory shrinkage if you let the public into your studio to wander around by themselves.

Good luck!

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