Re: getting ahead of the pack?


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Posted by John on July 26, 2001 at 17:45:01:

In Reply to: getting ahead of the pack? posted by annie on July 26, 2001 at 15:32:17:

Go to your local library and check out a book titled "The Cultural Creatives" by Ray and Anderson. The publisher is Harmony Books. Read it and then tell me whether you believe there is any danger of saturation for contemporary American crafts!

Used to be that the Moderns were slugging it out with the Traditionals for cultural dominance. Well, a funny thing happened back in the Sixties and now there are more than fifty million Cultural Creatives who just love our work -- and a like number in Europe, too. Their common denominator can be summed up in one word: affluence. We're talking more than boomers here, although many of them are a part of this group.

Want to get their money? Offer them something for the patio or the garden, or any kind of home accent work. Maybe it's just the jewelry that's getting saturated.




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