other dimensions of pricing

The price you decide to charge is but one aspect of the pricing equation, and not necessarily the most important one to your customer. The buying decision is based on the overall package presented to the customer, of which price is just one component. Many buyers will pay a higher price in return for other tangible or intangible benefits associated with either the product or the seller. You can use these other dimensions of pricing to good advantage if you understand how your prospective customer perceives them. What follows is not an exhaustive list, but will suffice to get you thinking about the overall package:

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