The best kept secret in the crafts industry may just be... that
John Iverson -- after creating one of the largest, most respected craft
studios in the industry -- that same John Iverson is now consulting
with a limited number of crafts business owners just like you! Let's
just keep that our little secret, shall we? You, too, can
Master the Business of Art!
Please note that this is not an actively maintained site; however, it is useful for its archival content...
Welcome to our site where you will find:
- answers to Frequently Asked (Craft) Questions -- see FAQS
- image, advertising, marketing and sales tips/tools
- computer and internet support
- free business tips, trade show schedules and links
- search the site for anything -- click on Features
- archival message board
- CraftSmarts™ is your resource -- just use it!
- Looking for John's accounting site? Enter Here.
ABOUT JOHN IVERSON
is an MBA with more than a quarter century of experience in the crafts
industry. An award-winning artist (1991 Niche Award for outstanding
achievement in American craft, and Knife-of-the-Year Blade Awards for
most innovative design and the collectors/investors award), he
co-founded Santa Fe Stoneworks,
one of the most successful production crafts studios in the country.
John sits on the board of directors of several companies, has been an
Arts Business Institute/Crafts Business Institute lecturer, and has
written extensively for arts-oriented publications and periodicals both
here and abroad. He is also the founding executive director of the Arts
Business Institute, a public nonprofit business education organization
for the arts. Most recently he has returned to the private sector as
the financial officer for a management and information technology
Copyright 1998 - 2008. All rights reserved.